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Hi there! I’m a marketer who loves turning ideas into campaigns people remember. I’ve launched social media initiatives, studied audience behavior, and built brand strategies that connect the right stories with the right people. My experience spans digital marketing, content creation, and market research, always grounded in data and creativity.
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When I’m not diving into marketing campaigns, I’m either exploring places (picture on the left side is from my trip to Yosemite), cooking or spending time with my pets.
My Story
Welcome to my corner of the marketing world!
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I am a data-driven marketer who thrives where strategy, analytics, and digital execution meet. With two Master’s degrees in Digital Marketing & Analytics and Global Marketing Management, I have built my career on creating campaigns that are measurable, scalable, and built to make an impact.
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Right now, I lead social media and digital communications at The National Disability Center for Student Success at UT Austin. Since taking over the Center’s platforms, I have increased engagement by 82%, impressions by 141%, clicks by 248%, and grown our audience by 20%. I plan and execute multi-platform campaigns for LinkedIn, Instagram, Facebook, Bluesky, and YouTube, ensuring each post aligns with the Center’s mission and is accessible to every audience. My work here is about more than numbers—it is about giving important research and student stories the visibility they deserve.
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Before joining the Center, I managed digital marketing and community growth at One Community Global. I led LinkedIn strategy, built engagement on Threads, and oversaw a team of seven volunteers as Software Team Admin. I also supported recruitment by conducting six or more interviews a week, helping bring in the right talent to expand the organization’s reach and impact.
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My experience spans startups, agencies, and global enterprises. At altE Store, I increased sales revenue by 11% through targeted multi-channel marketing. At AM Batteries, I built a content strategy that strengthened brand positioning and engagement in the sustainable energy space. At Capgemini, I led 130+ targeted campaigns across 11 APAC regions, raising employee engagement by 61% with digital-first strategies.
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One of my proudest moments was winning first place in LEGO® Discovery Center’s Marketing Pitch Competition. Competing against 15 teams, I built a campaign that blended creativity with data, showing how strategy and execution work best when they inform each other.
For me, marketing is not just about telling a story. It is about making sure the right people hear it, the message drives action, and the results can be measured. Whether I am working on SEO, paid media, content strategy, or audience engagement, my goal is always to turn insights into results that matter.
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